The World Tourism Organization (UNWTO) has today launched a Brand Africa challenged dubbed ‘’ Inspiring Africa-Branding Challenge’’ to help market the African continent as a preferred tourist destination.
The initiative was unveiled by the Secretary General of UNWTO, Zurab Pololikashvili during the 63rd UNWTO Commission for Africa (CAF) Virtual meeting earlier today June 8.
The UNWTO Inspiring Africa – Branding Challenge is invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.
Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.
The UNWTO is targeting all those who want to make a difference for Africa through using their imagination, such as marketing, communication, advertising and branding firms or group of companies, start-ups and innovators, marketers, designers, brand experts and digital experts.
The Challenge also aims to get people to design an innovative and impactful branding campaign to position Africa on the wish list of international travellers.
Details on application process and requirements can be accessed here….
Deadline for submission of proposals is August 8.
