Ethiopia has been listed by Forbes as one of the seven major tourism destinations in the world during the Post – COVID-19 period.
Forbes indicates that out of the 54 nations that make up Africa, one could make the argument that Ethiopia has the most fascinating historic background. It was the second civilization on earth to adopt Christianity, one of the first countries for Islamic religion to be introduced, was the only African nation to defeat a European power in battle and resist colonialism during the Scramble for Africa, and it is believed that our earliest human ancestors first came from this fertile region.
Visitors to this unique country will find a truly diverse scope of natural beauty – the western edges of Ethiopia are home to lush rainforest, which quickly gives way to the towering peaks of the Ethiopian Highlands as one venture east. If the rich history and spectacular natural sites do not propel this nation to stardom, the national cuisine surely will – eating Enjera by hand is a cultural experience that everybody should take part in at least once in their life.
More importantly, Ethiopia is investing more in the tourism sector. For instance, Tourism Ethiopia is undertaking tourist destination development projects throughout the country. Private investors are free to involve actively in the sector including in the business of international standardized hotels, lodges, and tour operators.
More importantly, Ethiopia is investing more in the tourism sector. For instance, Tourism Ethiopia is undertaking tourist destination development projects throughout the country. Private investors are free to involve actively in the sector including in the business of international standardized hotels, lodges, and tour operators.
There are several opportunities in the Meetings Industry. Supporting other businesses, promoting investment, trade, communications, and technology as well as bringing education and professional development to the local community through attracting global expertise and creating jobs and retaining workforces are the outstanding contributions of the MICE sector.
More than 10,000 conference participants visit Ethiopia monthly, a source from the Ministry of Culture, Tourism, and Sports indicates.
According to, the World Tourism Organization (UNWTO) global report on the Meetings, incentives, conferences and exhibitions (MICE) industry underlined the contribution of the sector’s increment to the global economy. MICE include conventions, conferences, congresses, trade shows and exhibitions, incentive events, corporate/business meetings, and other meetings are usually done to confer or carry out a particular activity.
