Tourism players in Lamu are hoping to reap big from hospitality services offered to tens of thousands of participants celebrating this year’s Lamu cultural festival.
The 22nd edition of the festival, slated for November 28th-30th, is expected to attract over 30,000 participants from Kenya and beyond to attend the island celebration that displays Lamu’s rich Swahili heritage.
Already, the historic island is receiving visitors from Europe, North America, Asia, United Arab Emirates (U.A.E) as well as regional visitors including domestic to join the revelry and experience Lamu’s vibrant culture, music, food, competitions and handicrafts.
Speaking ahead of the festival, Kenya Tourism Board (KTB) CEO June Chepkemei said that the event has continued to position the coastal region and the Lamu Island on the globe.
“The Lamu Festival is a major draw that consistently attracts thousands of visitors to the Kenyan Coastal region. Its significance as a cultural icon is undeniable, as it consistently attracts tens of thousands of visitors annually from various key source markets. This is indicative of the Coastal appeal not just for beach holidays but also for the unique cultural immersion and experiences on heritage, history and traditions of Lamu,” Chepkemei said.
She emphasized KTB’s commitment in supporting community-driven events that boost local economies adding that KTB is mapping out a list of festivals across Kenya that will help to position different regions and thereby enhancing the marketing of diverse attractions across the country.
“Looking at the impact of festivals like the Maulid Festival, The Yoga Festival and the Lamu Cultural Festival, the economic benefits are very tangible, with many tourism facilities reporting increased business including in accommodation, tours and other services,” said the CEO.
The Lamu Cultural Festival is a signature event that has helped to showcase the island’s heritage. The festival is marked by traditional dances, handicraft displays and unique competitions on water and land. Visitors are treated to Swahili poetry, donkey races, dhow races, henna painting, before being the audience in a Swahili bridal ceremony.
Lamu Governor Issa Timamy said the festival has evolved over the years, adding that this year’s edition promises to be bigger and better especially with enhanced international exposure.
“We have positioned the Lamu Festival as our island’s hallmark event that showcases our people, heritage and traditions in all their color and grandeur,” Timamy said.
“It is an event that brings together both locals and visitors to celebrate this age-old Swahili culture that makes Lamu such a fascinating destination. We welcome visitors to not just come and enjoy the festival but take time to explore the island and immerse themselves in the World Heritage town of Lamu and the archipelago,” he added.
He hailed the government for improved infrastructure that has enabled accessibility to Lamu Island through roads and by air.
“We have no excuses for people not getting to enjoy the festivals with us. We have both air and road access,” said the Governor.
